freeamfva: THE EVOLUTION OF THE AIR JORDAN

THE EVOLUTION OF THE AIR JORDAN

6 Aug 2021 at 01:14

High-top, mid, or low, it doesn't matter. Fashion's hottest It-girls and models off-duty constantly wear the silhouette on the streets of New York in between castings and getting coffee. The Jordan 1 has been transformed by highly-anticipated artist collaborations and top design houses, proving it's a luxury staple in any hypebeast's closet. President Joe Biden's granddaughter, Maisy Biden, even wore a pair to the inauguration ceremony not once, but twice. The shoe has the presidential seal of approval, clearly.Get more news about best mens air jordan shoes,you can vist ajsize.com!


For us plebeians, the Jordan 1 has slowly trickled down into everyday streetwear. We may not have a pair of Travis Scott's Cactus Jack shoe take, but TikTok has claimed the Obsidian and Pine Green colorways.


What was once a shoe worn to shoot hoops has become an absolute fashion phenomenon. Like many other fashion statements for the culture, the story begins on the court.


Basketball star Michael Jordan was just entering the peak of his career in 1984 on the Chicago Bulls when he stepped out wearing the Jordan 1s. The athlete wasn't sold on Nike's offer to make him the face of the brand at first– he was a diehard Converse stan. To please the star, Peter Moore, creative director of Nike at the time, listened to Jordan's complaints: Nike's soles were too thick to play in, there wasn't any support, and he didn't want to look like he was wearing clown shoes. Moore accepted the challenge and got to work.
The shoe's design was simple: red, white, and black leather with a classic Nike swoosh. Jordan's Wings logo designed by Moore, displayed on the top flap, was added as a finishing touch for the sneaker. Two colorways were designed for the athlete, the "Chicago" model for home games– white and red– and the "Bred" style (or black and red) for away games. The basketball star debuted his newest shoe on November 17, 1984, during a game against the Philadelphia 76ers, sparking controversy in the sports world.


With custom technology made for Jordan himself, the Air Jordan 1's build design was far superior compared to anything on the market– so much so that the National Basketball Association banned them surrounding the rumors that the shoe would enhance the athlete's performance. Jordan was ordered to stop wearing Nikes immediately due to a uniform color compliance code, but of course, rebels don't make history. As the athlete wore the sneakers on the court, racking up $5,000 NBA fines at the behest of coaches and referees, Nike paid for the exposure. It was a win-win situation, and the rest is history.
Fashion has always loved a little bit of controversy and this was the straight man's the version of it. The shoes dropped and sold out immediately, making $70 million in the first two months on the market. Resellers got their hands on the shoe, flipping the product to make a profit– something never done before. Between February and April of 1985, Nike got to work on making 13 different colorways. Among these include some of the brands most iconic: The "Chicago", "Royal," "Shadow," and "Black Toe" among others.


As Jordan's basketball seasons came and went, Nike began producing different shoes for the star to wear during games. Jordan 3– the first to feature the now-iconic jump man logo–eclipsed the first model and the hype for the original sneaker slowed down. Shinier things released and the Air Jordan 1 was all but forgotten.


Similar to today's skater boys, the hipsters riding in 1986 needed sneakers to break in on their boards. The flood of Jordan 1s on the market provided a cheap, yet trendy alternative, and the shoe slowly became a fixture in the skater community. It sat in skate parks for years, until Nike attempted to re-release the shoe in 1994 its 10th anniversary only for it to flop. The shoe slowly faded in the minds of sneakerheads.


High-top, mid, or low, it doesn't matter. Fashion's hottest It-girls and models off-duty constantly wear the silhouette on the streets of New York in between castings and getting coffee. The Jordan 1 has been transformed by highly-anticipated artist collaborations and top design houses, proving it's a luxury staple in any hypebeast's closet. President Joe Biden's granddaughter, Maisy Biden, even wore a pair to the inauguration ceremony not once, but twice. The shoe has the presidential seal of approval, clearly.Get more news about best mens air jordan shoes,you can vist ajsize.com!


For us plebeians, the Jordan 1 has slowly trickled down into everyday streetwear. We may not have a pair of Travis Scott's Cactus Jack shoe take, but TikTok has claimed the Obsidian and Pine Green colorways.


What was once a shoe worn to shoot hoops has become an absolute fashion phenomenon. Like many other fashion statements for the culture, the story begins on the court.


Basketball star Michael Jordan was just entering the peak of his career in 1984 on the Chicago Bulls when he stepped out wearing the Jordan 1s. The athlete wasn't sold on Nike's offer to make him the face of the brand at first– he was a diehard Converse stan. To please the star, Peter Moore, creative director of Nike at the time, listened to Jordan's complaints: Nike's soles were too thick to play in, there wasn't any support, and he didn't want to look like he was wearing clown shoes. Moore accepted the challenge and got to work.
The shoe's design was simple: red, white, and black leather with a classic Nike swoosh. Jordan's Wings logo designed by Moore, displayed on the top flap, was added as a finishing touch for the sneaker. Two colorways were designed for the athlete, the "Chicago" model for home games– white and red– and the "Bred" style (or black and red) for away games. The basketball star debuted his newest shoe on November 17, 1984, during a game against the Philadelphia 76ers, sparking controversy in the sports world.


With custom technology made for Jordan himself, the Air Jordan 1's build design was far superior compared to anything on the market– so much so that the National Basketball Association banned them surrounding the rumors that the shoe would enhance the athlete's performance. Jordan was ordered to stop wearing Nikes immediately due to a uniform color compliance code, but of course, rebels don't make history. As the athlete wore the sneakers on the court, racking up $5,000 NBA fines at the behest of coaches and referees, Nike paid for the exposure. It was a win-win situation, and the rest is history.
Fashion has always loved a little bit of controversy and this was the straight man's the version of it. The shoes dropped and sold out immediately, making $70 million in the first two months on the market. Resellers got their hands on the shoe, flipping the product to make a profit– something never done before. Between February and April of 1985, Nike got to work on making 13 different colorways. Among these include some of the brands most iconic: The "Chicago", "Royal," "Shadow," and "Black Toe" among others.


As Jordan's basketball seasons came and went, Nike began producing different shoes for the star to wear during games. Jordan 3– the first to feature the now-iconic jump man logo–eclipsed the first model and the hype for the original sneaker slowed down. Shinier things released and the Air Jordan 1 was all but forgotten.


Similar to today's skater boys, the hipsters riding in 1986 needed sneakers to break in on their boards. The flood of Jordan 1s on the market provided a cheap, yet trendy alternative, and the shoe slowly became a fixture in the skater community. It sat in skate parks for years, until Nike attempted to re-release the shoe in 1994 its 10th anniversary only for it to flop. The shoe slowly faded in the minds of sneakerheads.



Share

Add comment

Guests are not allowed to Add blog comments. Please sign in.

Rate

Your rate: 0
Total: 0 (0 votes)

Tags

No Tags