freeamfva: OAKLEY’S KATO MIGHT BE ITS MOST ADVANCED SUNGLASSES YET
OAKLEY’S KATO MIGHT BE ITS MOST ADVANCED SUNGLASSES YET
Last week, cult sunglasses brand Oakley unveiled its latest innovation, the Kato. Set to be worn by over 1,000 athletes at the Tokyo Olympics this summer, the frames were designed with performance in mind.Get more news about fake ray bans,you can vist sugenon.com!
Developed over several months with the help of several high-profile athletes such as Patrick Mahomes and Nigel Sylvester, the frameless style is engineered to conform to the contours of the face, featuring a first-ever nose wrap for high coverage. Basically, this bad boy is less a pair of sunglasses and more a Rip Hamilton-style face mask for the elite athlete.
As far as sunglasses go, the Oakley Kato is as advanced as it gets. The Kato is also no slouch when it comes to fashion statements due to the fact that, well, it covers your whole face and features Oakley’s signature reflective colorway. Don’t forget, this is the same performance sunglasses brand that infiltrated high fashion, collaborated with the best in the game, and counts Michael Jordan among its fans.
Back in the ’90s, Oakley's sports sunglasses were, along with spiked hair, baggy pants, and chained wallets, pretty much everywhere. Fast forward three decades and these designed-for-motocross shades are still as relevant, an item fixed firmly on heads of the style literati by a runway resurgence and a sustained demand for performance-driven gear today.
Surprisingly, Oakley only began offering sunglasses and motorcycle goggles a few decades ago. Founded by Jim Jannard in 1975, the brand initially designed and produced handle grips for motocross bikes called Oakley Grips, along with other motorcycle parts. A motocross enthusiast himself, Jannard named the company after his dog — an English Setter called Oakley Anne — and started the business from the back of his car with an investment of just 300 bucks.
By the end of the decade, Oakley had begun selling motocross goggles at events and competitions. The goggles were an instant hit and, by the early ’80s, Jannard expanded Oakley's eyewear line to other sports requiring ample eye coverage, such as skiing and cycling. The first pair were called the Factory Pilot Eye, which were clearly sports-, rather than style-oriented, but pretty soon, a much more casual design came in the form of the wayfarer-esque Frogskins.
The brand's most crucial year came in 1986 — when American cyclist Greg LeMond was crowned champion of the Tour de France wearing a pair of Oakley sunglasses. The worldwide exposure propelled the eyewear, and soon after Oakley was handing its sunglasses to top athletes of all sports, including the legendary Michael Jordan. Just like that, the rest is history.
Oakley's iconic frames made a full fashion comeback in 2018, with sportswear sunglasses taken down the runway by the likes of Louis Vuitton, Maison Margiela, and Heron Preston. More labels followed suit in 2019, with Oakley continuing to develop models for a new generation. Now, Highsnobiety and Oakley deliver the Sutro Lite — an '80s-reviving response to today's blurred line between sports and lifestyle wear.
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